Intercultural Design: Project 1 - Proposal


 5/2/2024 - 23/2/2024 (Week 1 - Week 3) 

 Alya Rahima Zahra (0363588)   

 Illustration & Visual Narrative / Bachelor of Design (Hons) in Creative Media  

PROJECT 1 : Proposal  


◉ Project 1: Proposal

   A proposal to concretize ideas, supported by research, for a final design revolving around a theme reflecting students’ understanding and interpretation of global issues and design aesthetics.

The general theme is “Cultural Sensitivity in Design” → study a cultural phenomenon or a particular subculture perceived as ‘sensitive’, and “frame” your study within the chosen theme. 
→ Convey this cultural aspect without altering the actual facts but within a presentable interpretation and adaptation that raises awareness from the viewers.
→Produce some preliminary ideas on how to visually express your interpretation using design language. Each idea is to be supported by a short rationale. Conduct visual research to help expand your idea generation.

1.1 Progress 

1a.)    Research

When deciding our topic each member of the group was given time to think, because the theme is related to cultural sensitivity, we thought of something that is from the cultural heritage of Malaysia. We were interested in doing "Kebaya" or "Batik" as our main topic. 

Firstly, we need to find out more about Kebaya and Batik.
The kebaya is a traditional long-sleeved blouse worn by women in Southeast Asia. The kebaya has a rich cultural history, from the 18th century. In Malaysia, the kebaya has become the symbol of Malay culture and has been worn for weddings, celebrations, and events.

Batik is a traditional Indonesian method of printing fabric with wax printing that has been practiced for years. It originated in the Island of Java and has since then spread to other parts of Southeast Asia, including Malaysia. 

The Kebaya and Batik are important symbols of cultural heritage in Malaysia and offer different perspectives. We decided to go with the kebaya, because in exploring the cultural traditions and values of the local Malaysians, the Kebaya may be more appropriate to choose. The Kebaya is also regarded as a symbol of female identity in Malaysia. For Batik, it is a perfect choice if we want to explore the traditional textile and printing techniques of Southeast Asia.

Fig 1.0 (Week 2) A woman wearing nyonya kebaya

> Preliminary Idea
Now that we have decided on our topic, we need to emphasize the "purpose" of why we choose this topic. There are several reasons why kebaya may no longer be commonly worn in Malaysia today. One of the reasons is that fashion and cultural trends changed over time, and the new generations may be more interested in fashion trends that are influenced by Western styles.

Sheryne, our group leader, contributed to this idea that new generations could see the Kebaya as more than a fashion sense culturally. A way to appreciate the Kebaya as art is by appreciating the details of embroidery, observing the patterns and details of the blouse, and other elements of the Kebaya. 

Mixed Media on Canvas
Fig 1.1 (Week 3)  Mimosa Echard's work #1

What is "Mixed media?" 
→ it is a technique that combines different mediums, materials, and elements to create an artwork. It involves combining materials such as paint, pencil, ink, charcoal, paper, fabric, acrylics, and photos.

Fig 1.2 (Week 3)  Mimosa Echard's work #2

Fig 1.3 (Week 3) Mimosa Echard's work details information

Overall, Mimosa Echard's work is an example of how mixed media can be used in contemporary art to create thought-provoking and interesting pieces that make a strong visual impact.


Other mixed media artists:

1b.)    Rationale

We want the idea that new generations could see the Kebaya as more than a fashion sense culturally. A way to appreciate the Kebaya as art is by appreciating the details of embroidery, observing the patterns and details of the blouse, and other elements of the Kebaya. What is "Mixed media?" it is a technique that combines different mediums, materials, and elements to create an artwork. It involves combining materials such as paint, pencil, ink, charcoal, paper, fabric, acrylics, and photos.

Inspired by Mimosa Echard's work, she is a well-known French artist who made a great impression on the art world with her unique style and approach to various materials, which produce a sense of energy and something that is both aesthetically beautiful and visually striking. Her technique mostly involves creating a print on fabric by applying a layer of dye to a cloth.

We will mostly use Nyonya Kebaya fabric and combine it with different mediums. We want to be able to make artwork that is both visually appealing and entertaining, as well as culturally significant. Overall, Mimosa Echard's work is an example of how mixed media can be used in contemporary art to create thought-provoking and interesting pieces that make a strong visual impact. The finished result will represent diversity in culture and art.

1c.)    Moodboard
Fig 1.4 (Week 3) Moodboard


1d.)    Sketches
Fig 1.5 (Week 3) Sketches  #1

>The size of the canvas will be either A4 or A3.
>Could also add buttons/pieces from the embroidery of the kebaya on the painted part.
>There are two compositions of how the finished product will look like.

Fig 1.6 (Week 3) Embroidery of kebaya

The embroidery part of kebaya is what we want to emphasize in the artwork, it has beautiful and delicate details with different themes and colors, and every embroidery has its own characteristics.

Fig 1.7 (Week 3) Sketches #2

*The second idea came when we realized that getting a fabric of kebaya could cost a lot, so if we don’t have enough fabrics, we could use and apply the fabric we could afford for this figure painting of a woman wearing a kebaya.

1.2 Proposal presentation SLIDE

Fig 1.8 (Week 3) Gorup 33 Presentation Proposal

1.3 Proposal presentation VIDEO

Fig 1.9 (Week 3) Gorup 33 Presentation Video

THE VIDEO IS EDITED BY: ME ^^

Week 2
General feedback, there is no correct answer when determining whether the topic is correct or not, because we do not seek validation from the lecturer. 
Research is an ongoing progress, → especially in design because it comes in many ways.

Week 3
Specific feedback, Add info about the primary data we are going to collect and list down what are the info we plan to gather, also try to reach out to dedicated artisans for kebaya and interview them so we won't just visit the site blindly from an article. 









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