Typography - Task 1 : Exercises
Alya Rahima Zahra (0363588)
Typography / Bachelor of Design (Hons) in Creative Media
Typography
Task 1 : Exercises
🔗 LECTURES
🔗 EXERCISE 1 - Type Expression
🔗 EXERCISE 2 - Text Formatting
🔗 FEEDBACK
🔗 FURTHER READING
🔗 REFLECTION
◈ LECTURES
1. Introduction: "What is Typography?"
Fig 1. What is Typography by Designoholic
While https://careerfoundry.com/ said that, Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. It involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages.
2. History of Typography
Fig 2. Typography: Development/timeline (1)
Fig 2.2 Typography: Development/timeline (2)
Fig 2.3 Typography: Development/timeline (3)
Fig 2.4 Quote of the day
TASK 1 : Exercise 1 - Type Expression
Before starting the task, Mr. Vinod asked each of us to give a few expressive words that will be discussed and chosen. From the 12 words, we were asked to choose four words. Those 12 words were "Balance, Jump, Roll, Crash, Flow, Spark, Time, Swim, Open, Swing, Dash, and Kick". I decided to choose the words: Balance, Roll, Jump, and Crash.
Distortion is not allowed, minor exceptions can be considered, if approved. We are assigned to only use the 10 fonts which were provided, and those are Adobe Caslon Pro, Bembo Std, Bodoni Std, Futura Std, Gill Sans Std, ITC Garamond Std, ITC New Baskerville Std, Janson Text LT Std, Serifa Std, Universe LT Std.
1. Sketches
My design sketches are sketched digitally using a drawing app.
I chose the 4 words: Balance, Jump, Roll and Crash.
Fig 1. Digital sketches (30/04/2024)
2. Digitization
I started digitizing my sketches in adobe illustrator as told by the lecturer.
Fig 2. Digitization 2 artboards combined (13/05/2024)
After transforming my sketches and re-designing the words so it matches the 10 fonts, I've come to the result as shown above. I took Balance, Roll, Jump and Crash as my final choice of words out of the 12 words.
My process during digitizing are shown below:
Fig 2.2 Digitization Process (03/05/2024)
Fig 2.3 Digitization Process (03/05/2024)
Fig 2.4 Digitization Process (03/05/2024)
Fig 2.5 Digitization Process (03/05/2024)
Did a slight change of positioning the words on the artboard.
Fig 2.6 Digitization Process (13/05/2024)
Used temporary circle shapes to create that perfect 'Roll' figure.
The final outcomes are shown below:
Fig 2.7 Final Outcome (13/05/2024)
Fig 2.8 Final Outcome (13/05/2024)
Fig 2.9 PDF Final Outcome (13/05/2024)
3. Animation
For animating, I tried to make a loop animation. The crash effect was given by crashing the word 'CRASH' against the wall, and the letter 'H' was spread all over the frame. There are 20 frames in this animation.
Fig 3. Animation Final Outcome (14/05/2024)
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Fig 3.2 Animation Process (20/05/2024)
I created the artboard frames
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Fig 3.3 Animation Process (20/05/2024)
I adjusted and put the frames in order
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Fig 3.4 Animation Process (20/05/2024)
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Fig 3.5 Animation Process (20/05/2024)
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Fig 3.6 Animation Process (20/05/2024)
I exported the frames from Illustrator and insert them into Photoshop
TASK 1 : Exercise 2 - Text Formatting
During this exercise, we are asked to create final layout addressing different areas of text formatting, such as leading, leading, paragraph spacing, and alignment. This exercise will develop our skills in spatial arrangement and information hierarchy. This task required us to use Adobe InDesign.
My process during Kerning are shown below:
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Fig 1 Kerning Process (20/05/2024)
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Fig 1.2 Kerning Process (20/05/2024)
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Fig 1.3 Kerning Process (20/05/2024)
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Fig 1.4 Kerning Process (20/05/2024)
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Fig 1.5 Kerning Process (20/05/2024)
Fig 1.6 Kerning Final Outcome (20/05/2024)
My process during Text Formatting Layout are shown below:
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Fig 1.7 Text formatting layout process (20/05/2024)
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Fig 1.8 Text formatting layout process (20/05/2024)
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Fig 1.9 Kerning Final Outcome (20/05/2024)
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Fig 2. Kerning Final Outcome (20/05/2024)
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Fig 2.0 Kerning Final Outcome (20/05/2024)
> General feedback:
- Watch the lecture videos in parts (to prevent getting bored).
- When doing the further reading section in portfolio, makes sure to insert the book cover image.
Week 2
> General feedback:
- Make more ideas, not concept.
- Keep in mind, the word design that we make should sit in a square.
- When digitization, must document the progress and show the work for evidence.
> Personal feedback:
- Smart design thinking on the word ‘Jump’. (I sketched the alphabets slightly lower in the box to indicate that it's starting from the base, as if it’s really jumping).
- Do minor changes for the word ‘Roll’, because can’t be relying on a graphical line.
- Great design concept for the word ‘Crash’.
Week 3
(I did add/drop module and have changes in my timetable and classes)
> General feedback: --
> Personal feedback: --
Week 4 (I changed from Mr.Vinod class into Mr.Max class)
> General feedback:
- It's better to make more frames up to 12-20 for animating the words, in order for it to run smoother.
> Personal feedback:
- I showed my digitization final outcome and discussed with Mr. Max on which to choose for the short animation task. The word "Crash" is preferable because it will look good for my E-portfolio.
- Mr. Max personally liked my 2nd design of the word "Roll".
- Overall good job.
Week 5
> General feedback:
- For the text formatting, we are required to do a total of 6 sketches.
- For the picture, we must insert something black&white and without any text in it.
- Mr. Max said that we need to finish Task 1 by 27th of May.
Week 6
> General feedback:
-
↪ WEEK 1
(I read this book from the Taylor's library)
Title: Design For Communication
Author: Elizabeth Resnick
Expressive typography is a term used to describe the technique of reshaping a word or text block into an illustration reflecting its own content. When choosing a typeface, we need to be consistent with the message that we are trying to deliver. A typeface's visual personality can enhance or detract from its goal to reach a specific audience.
↪ WEEK 2
(I went to Tsutaya bookstore in Pavilion bukit jalil and found this book interesting to read)
Title: INSIDE PARAGRAPHS: typographic fundamentals
Author: Cyrus Highsmith
Chapter: 'HOW WE READ'
The Typographer's Job
The typographer's job is to work within the limits of reader's preferences and eyesight so that the words can go smoothly into their brains. With experience, the typographer is able to judge what settings will be the most comfortable for the reader. But it also goes further than that. Not only does the typography affect the reader's comprehension, but it can also affect the reader's perception of the author's voice and ideas.
The typographer sets the text in the appropriate voice. Neither too big nor too small, and neither too tight nor too loose. It's possible for readers to decipher poorly set text, but they might not receive the author's message as well.
↪ WEEK 3
(Searched this book from Taylor's library and found topic related to typography in it)
Title: The Information Design Handbook
Author: Jenn + Ken Visocky O'Grady
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Chapter 6, Section 2: Typography 'Legibility'
Legibility refers to the traits that affect recognition of individual letters and words. As we read, we recognize the shape of familiar words, rather than processing each single letter to make a phonetic group. This allows us to process content much faster. The legibility of type can be discussed in terms of shape, scale, and style.
A typeface with high legibility/readability can be read much more quickly than one with low legibility/readability. That classification alone doesn't render the typeface good or bad, but rather indicates its suitability for specific tasks.
You might also consider how quickly your user needs to access the information you're delivering (there's a reason why Exit signs aren't set in Soda Script). On every project, designers make choices that balance stylistic needs with direct communication issues. Close attention to legibility and readability can help inform those choices.
↪ WEEK 4
(Still the same book as Week 3 The Information Design Handbook)
Letter Spacing is the act of adjusting the horizontal space between letters.
Kerning describes adjustments to the space between two individual letters. Improper kerning can create areas of visual tension or strange gaps between letter pairs that can impair reading.
Tracking is the adjustment of space in a word, line, or paragraph of text. When tracking is too tight, letters lose their individual character, bumping or optically blending together and making words more difficult to distinguish. If tracking is too loose, the letters appear to be floating and words are equally difficult to discern. Remember, theories suggest that we read words by recognizing their shape instead of phonetically composing the individual letters, so distorting those shapes will affect readability.
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